Senior Director, Performance Marketing

This role involves leading the end-to-end performance marketing engine and team. You will report to the EVP, Marketing, and being a member of Marketing Leadership. You will be responsible for defining and executing the strategy that drives pipeline, customer acquisition, and revenue growth. This is a crucial leadership position requiring you to blend strategic vision and a deep practical understanding of tactical marketing best practices proven to generate results. You will oversee all inbound and outbound demand generation channels (e.g., SEM, Paid Social, YouTube, Email, Webinars, Content Syndication, ABM), ensuring optimal budget allocation and conversion rates across the funnel. You will also establish a rigorous, data-first culture, define key performance indicators (KPIs) and metrics, manage campaign performance, and provide clear, actionable insights to the executive team.