Lifecycle Marketing Manager

This role will own the strategy, execution, performance, and analysis of the student experience, primarily focused on the in-product experience. As a Lifecycle Marketing Manager, you will design, execute, and rigorously optimize Mantra Health’s student journey that drives retention and utilization within our product. This role requires a unique blend of technical mastery (Iterable, HTML/CSS) and analytical ownership, directly linking in-app communications to measurable student success. You will be accountable for delivering against KPIs including onboarding conversion rates, service line/feature usage rates, weekly activity, and customer retention and will serve as the key analytical owner, building and maintaining reporting dashboards. You will partner with Product and Engineering and will also collaborate with the Clinical and Marketing team.