Sales Director, Business Development (Technology & Consumer Electronics)

NielsenIQ’s sales team is the growth engine of the company, focused on expanding revenue through both deepening existing client relationships and identifying new business opportunities. This role is pivotal in driving sustainable growth within the Tech & Durables space. As a Sales Director you will be responsible for managing and expanding a portfolio of existing accounts (75%) while also pursuing strategic new business opportunities (25%). Your efforts will ensure a healthy sales pipeline, improved client retention, and targeted market penetration. Client Relationship Management: Own and grow long-term relationships with existing clients, aligning their priorities with NielsenIQ’s capabilities. Drive value through the implementation of the full portfolio of available NIQ solutions, establishing NIQ as a trusted business partner with high ROI. Maintain accurate forecasting and account planning to ensure consistent revenue growth. Assume a leading role in contract negotiations (renewals and new), including rate card pricing and discounting policies. Use CRM/CIDB tools effectively for sales forecasts and client financials. New Business Development: Develop and execute strategies to acquire new customers and accounts. Identify and engage new budget holders and decision-makers. Generate and qualify strategic leads to expand the sales pipeline. Launch products into new markets and create compelling sell-in stories. Strategic Sales Leadership: Develop sales strategies including white space, win-back, and cross-selling opportunities. Demonstrate deep understanding of client industries, market trends, and interdependencies. Communicate NIQ thought leadership and innovations to clients. Identify potential problems and propose proactive solutions to meet client need. Collaboration: Maintain regular communication and close collaboration with marketing and demand generation teams to ensure progress on pipeline development and commercial goals.