As a Senior Product Marketing Manager you will serve as a key voice of the customer to inform product roadmap and prioritization. You will own the strategy and execution of programs that drive product adoption, activation, and retention for your product line, identify friction points in the user journey and partner with Product, Growth, and Data to experiment, test and iterate on improvements. You will also develop and own go-to-market strategies for new features, product launches, and key initiatives across our product lines, lead research efforts to understand user needs, use cases, and market trends, translate customer insights into positioning and messaging that resonate with users, refining it across the customer journey and ensuring consistent delivery across all marketing channels.