Manager, Enterprise ABM

The Manager, Enterprise ABM will be a key member of the B2B Client Acquisition team, reporting to the Senior Manager, Account-Based Marketing. You will lead the development and execution of strategic 1:few integrated marketing campaigns targeting top prospects within our enterprise (2k-10k employees) and strategic (10k+ employees) segments. This role demands a strategic thinker with exceptional communication skills, a deep understanding of integrated marketing, and the ability to drive impactful, targeted campaigns. Responsibilities include ABM strategy, campaign development and execution, content alignment, targeted research, sales collaboration, and event integration. Utilize account-based marketing as a core campaign foundation and partner closely with sales and GTM teams to identify target accounts, and ensure integrated messaging. Design and execute integrated campaigns using full-funnel messaging frameworks tailored to enterprise buyer needs using multiple channels. Collaborate with product marketing and content teams to identify content gaps. Conduct in-depth research on target segments to identify key decision-makers. Maintain communication with sales and ABM leadership regarding insights, challenges, and successes.