eCommerce Experience Manager, Mobile App and Loyalty US Marketing

Core Responsibilities:

• Own end-to-end mobile app and loyalty strategy, aligning roadmaps with customer needs and business goals.
• Establish prioritization frameworks and governance routines across product, technology, and marketing teams.
• Drive app store marketing, paid media alignment, and loyalty integration to improve acquisition and retention.

Data and Analytics:

• Develop executive-level scorecards and KPI frameworks to measure app, loyalty, and eCommerce performance.
• Use customer insights and experimentation to uncover growth opportunities and translate data into recommendations.
• Continuously reassess roadmap priorities based on performance evidence and commercial results.

Leadership and Collaboration:

• Partner with Analytics, UX, Merchandising, and Operations to improve customer experience and remove friction.
• Communicate performance insights and recommendations to leadership with clear storytelling.
• Foster cross-functional accountability and develop a customer-centered team as the role evolves.