Director, Product Marketing

Lead and scale the product marketing function at ChowNow, building team capabilities, establishing best practices, and hiring talent to meet the demands of our next phase of growth. Drive market intelligence and customer research by conducting deep market analysis to understand customer needs, pain points, and buying behaviors, synthesizing insights from customer interviews, competitive analysis, and market trends to inform product strategy. Craft compelling value propositions that differentiate our products in the market, developing clear messaging frameworks that articulate why our products matter, who they're for, and how they're uniquely positioned against competitors. Orchestrate product launches by developing comprehensive GTM plans that coordinate across sales, marketing, customer success, and product teams, defining target segments, pricing strategies, and success metrics. Equip sales teams with the tools, training, and content needed to effectively sell products, creating battle cards, demo scripts, competitive intelligence briefs, and conducting regular training sessions. Drive user adoption through targeted campaigns, onboarding programs, and feature education, analyzing usage data to identify expansion opportunities and develop strategies that increase customer lifetime value.