Sr. Director, Marketing Strategic Planning

Strategic Planning:

• Lead the full marketing planning process (annual, quarterly, and ongoing).
• Facilitate strategy development, align with global and regional priorities.
• Drive target account setting and investment prioritization.

Performance Management:

• Oversee performance management by building and managing OKRs/KPIs.
• Lead quarterly business reviews and provide timely insights for decision-making.
• Partner with Analytics to improve perfomance.

Resource Management:

-Partner with Finance and Marketing Leadership on resource management.

-Ensuring budgets are on track, headcount capacity is managed effectively.

-Vendor relationships meet high-quality standards.