Growth Marketing Manager

The Growth Marketing Manager will be responsible for effectively managing a growing channel testing budget, applying rigorous quantitative analysis to optimize performance and maximize return on spend. They will also develop and own the digital and offline channel experimentation roadmap, building scalable testing frameworks and processes that power rapid and effective experimentation. The ideal candidate will analyze both quantitative and qualitative data to identify and prioritize high-impact experiments, designing hypothesis-driven experiments with clear success metrics and testing parameters. Leveraging AI tools to drive creative testing, strategic automation, and campaign optimization will be a key aspect of the role, balancing automation with human insight to maximize campaign performance. The manager will partner cross-functionally with Brand, Creative, and Product Marketing teams to develop and execute effective experiments, owning communication of experimental results and insights to key stakeholders, and developing compelling narratives around findings with clear recommendations for scaling successful initiatives.