Senior Product Marketing Manager, Enterprise

As a Senior Product Marketing Manager at Vanta, you will support the GTM strategy for Vanta’s Upmarket segment by defining positioning, messaging, campaign strategy, and enablement to win with security leaders at larger organizations. You will partner cross-functionally with product, sales, demand generation, customer success, and operations to develop cohesive marketingstrategies that drive awareness, engagement, and conversion. From sales decks to web pages, whitepapers to emails, you’ll lead the creation of compelling materials for every stage of the buyer journey and lead large-scale GTM campaigns, manage planning and execution in partnership with demand gen, and report performance metrics that inform future strategy. You will also engage with customers and prospects, analyze qualitative and quantitative data, and distill insights into action—informing GTM tactics and product direction, collaborate with product, sales, and finance teams to align our packaging with customer needs and market opportunity, and monitor the competitive landscape and equip the field with battlecards.