Senior Director, Marketing (Bible Gateway)

Overview:

• This is a senior leadership role for Bible Gateway, the largest Christian website, and its subscription product Bible Gateway Plus.
• You will shape global DTC marketing strategies to drive customer acquisition, engagement, and retention.

Responsibilities:

• Own digital marketing strategy and execution across all channels, including organic, paid media, email, SMS, and push.
• Lead retention strategies to improve subscriber engagement, reduce churn, and improve LTV.
• Build and lead the marketing analytics function, connecting data insights back to marketing and product teams.

Qualifications:

• 10+ years of digital marketing experience in a DTC/B2C business, with 5+ years of team leadership.
• Strong hands-on experience with CRM, email, social, and paid media, plus accountability for revenue and ROAS targets.
• Experience in funnel marketing, customer journey mapping, segmentation, and A/B testing.

Offer:

• The salary range is $120,000 – $160,000 annually.
• HarperCollins Christian Publishing offers a comprehensive benefits package, including health, retirement, caregiving, and wellbeing benefits.