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What you'll be doing in the role:
- Audit current lifecycle programs and identify key gaps.
- Design and launch onboarding and activation programs across email and in-app.
- Launch retention, top-up, and reactivation flows.
- Define PQL and expansion signals.
What you'll bring to the role:
- 5-7 years in lifecycle or growth marketing at a product-led company.
- Hands-on ownership of lifecycle programs for a freemium or free-trial funnel.
- Strong experience with email/CRM platforms and in-product messaging tools.
- Analytical fluency in cohort analysis, activation, and retention metrics.
Why Prolific is a great place to work:
- Unique platform connecting researchers with a global pool of participants.
- Competitive salary, benefits, and remote working within an impactful culture.
- Opportunity to work at the forefront of AI innovation and human data.
Prolific
Prolific provides a platform connecting researchers and companies with a global pool of participants for high-quality, ethically sourced human behavioral data. The company is a small, mission-driven team focused on AI innovation and academic research.