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The Role:
- Lead GTM strategy and messaging for Premion and TEGNA's CTV/streaming business.
- Partner with Product and Sales to turn capabilities into positioning.
Sales Enablement:
- Build pitch decks, one-pagers, and talking points for sales.
- Train teams on launches and positioning for streaming ad growth.
Leadership:
- Manage and develop a Product Marketing Analyst.
- Create scalable processes for messaging and enablement.
TEGNA Inc.
TEGNA Inc. helps people thrive in local communities by providing trusted local news and services. With 64 television stations in 51 U.S. markets, TEGNA reaches over 100 million people monthly across web, mobile, streaming, and linear television.