Senior Product Marketing Manager, Core

The role:

• You will drive the go-to-market strategy for Newsela Threads & Themes, owning positioning, messaging, and cross-functional execution.
• You will translate buyer insights and competitive intelligence into actionable GTM and ABM strategies.
• You will partner with Sales, Revenue Marketing, and RevOps to enable revenue teams and shape scalable GTM processes.

Why you’ll love this role:

• You will lead high-impact national and state-level core curriculum launches.
• You will own differentiated positioning and messaging for a fast-growing ELA Core Curriculum portfolio.
• You will define success metrics and optimize GTM performance to drive adoption and revenue growth.

Why you’ll love working at Newsela:

• You will access comprehensive medical benefits, financial wellbeing programs, and a 401(k) plan with employer match.
• You will enjoy flexible PTO, paid sick time, company holidays, and a winter break.
• You will receive a monthly tech stipend, annual learning and development allowance, and inclusive family support benefits.

About Newsela:

• Newsela is a leading education technology company with AI-powered solutions for K-12 classrooms.
• Its products integrate content, assessment, and analytics to support educators and improve student outcomes.
• The company is fully remote and values making a meaningful difference in education.