Sr. Product Manager

Shape the Agency Experience:

• Contribute to and help refine the product vision and roadmap for the agency-facing side of the platform — grounded in a deep understanding of the problem space for the different personas across agency users.
• Champion adoption and activation: understand why users do or don't engage with the product and design features that change that behavior.
• Engage directly with our users and design partners, validating hypotheses to ensure that we’re working on the right problem to solve and building the right solutions to drive our adoption outcomes.

Drive Cross-Functional Execution:

• Partner cross-functionally with design, engineering, product marketing, and operations to bring new products and features to life while ensuring alignment and removing blockers.
• Drive cross-team execution, keeping initiatives moving in a dynamic multi-team environment.
• Own and prioritize the backlog, writing clear product requirements and partnering closely with engineering to ensure the team always ships with a deep, shared understanding of what we're building and why.

Connect Effort to Outcomes:

• Establish product metrics to validate performance and user impact, connecting agency engagement to the downstream value carriers depend on.
• Communicate progress, insights, and priorities clearly across teams and stakeholders.