Job Description
Develop, implement, manage and evolve the front end of the new Fresh Direct website, maximizing on-site performance, conversion, customer experience and engagement, which will deliver profitable growth. Oversee the day to day running of the front end of the Fresh Direct website, implementing design and content changes within the CMS. Subject matter expert within the team for all things CMS, supporting with campaign activations with the wider marketing team. Liaise with the ecommerce team to develop appropriate mechanisms through analytics (GA4, Google Tag Manager, Looker Studio Hitjar etc) to monitor performance and customer behaviour. Collaborate with design and development teams to implement UX/UI improvements. Identify ways to enhance website capabilities and leverage digital marketing opportunities through channels such as PPC. Paid social, email and SEO.
About Fresh Direct
Fresh Direct, as part of Sysco GB, are embarking on an exciting period of transformation that will consolidate its position as the UK’s biggest wholesale greengrocer.