As a Product Marketing Manager, you'll evolve product positioning and messaging, lead go-to-market strategies, and collaborate with various teams to align messaging across channels. You will also create customer personas and buyer journey frameworks. In addition, you'll partner with Sales and Customer Experience to drive demand and engage in outbound and inbound activities. A main duty includes crafting sales enablement materials like battle cards and presentations, while also supporting thought leadership through case studies and webinars. The role involves analyzing the competitive landscape and leveraging AI tools to optimize campaigns.