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Cross-Channel Digital Strategy & Product Leadership:
- Define and own the integrated cross-channel digital strategy.
- Lead the strategic configuration and productization of standalone digital channel offerings.
- Provide the sales enablement team with strategic product detail and positioning frameworks.
Agency Operations & Strategic Infrastructure:
- Serve as the organization's senior practitioner on agency operations.
- Define the strategic operating model for the digital agency function.
- Lead organizational change management as the team navigates new channel launches.
Go-to-Market & Product Positioning Support:
- Provide the sales enablement team with strategic media narratives and product positioning detail.
- Serve as a strategic resource available to support senior client conversations.
- Contribute to new business development by providing strategic media authority in pitches.
Vericast
Vericast is the financial institution (FI) performance partner. They help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. They have thousands of financial institution clients and 150 years of financial services expertise.