Define RMN’s offsite commerce media vision across paid search, paid social, video, programmatic display, and emerging commerce channels
Ensure full-funnel alignment between demand creation and conversion-driving media to support sales narratives
Develop POVs on new media evolutions and products, incrementality opportunities, media strategies, and investment allocation

Senior Client Advisory:

Serve as a trusted thought partner to RMN’s optimization and retail media leadership
Provide strategic prioritization guidance across channels and initiatives
Elevate conversations from tactical optimization to long-term growth strategy

Performance Leadership & Accountability:

Manage team of performance media channel managers to ensure proper pacing and performance of all campaigns under management across all channels
Apply experience running performance marketing teams to guide investment decisions
Pressure-test forecasts, ROAS assumptions, and revenue models

Goodway Group

Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Their diverse team of digital strategists, media practitioners, technologists and data scientists have won awards for innovative marketing technology and impactful work.

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