Senior Paid Media Campaign Manager

About The Role:

• We are seeking an experienced Senior Paid Media Campaign Manager to take end-to-end ownership of paid social lead-generation strategy, execution, and technical tracking.
• This is a technical, hands-on media-buying role focused on Meta and LinkedIn with server-side tracking.
• Note: This is strictly performance marketing, not content creation or organic social.

Key Responsibilities:

• Build, launch, manage, and optimize multi-channel performance media campaigns across Meta Ads Manager and LinkedIn Campaign Manager.
• Manage budgets, pacing, custom/lookalike audiences, retargeting, and native LinkedIn Lead Gen Forms with continuous A/B testing.
• Set up, validate, and troubleshoot Meta Pixel, CAPI, GA4, and GTM for accurate conversion tracking.

Must-Have Qualifications:

• 5+ years of hands-on paid media experience with deep technical proficiency in Meta Ads Manager and LinkedIn Campaign Manager.
• Proven lead generation track record with measurable ROI and full-funnel campaign management.
• Technical tracking expertise with Meta CAPI, Pixel, GTM, and GA4 event setup and troubleshooting.

Preferred Qualifications:

• Experience in higher education, B2B enterprise, financial services, or other high-consideration verticals.
• Prior agency background and certifications like Meta Blueprint or LinkedIn Marketing Labs.
• Bonus platforms: Reddit Ads, Google Ads, or Microsoft Ads.