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Role Overview:
- Manage and optimize paid advertising campaigns across Meta Ads for multiple legal client accounts.
- Oversee campaign execution, budget management, creative testing, and performance optimization.
Key Responsibilities:
- Set up campaigns, manage budgets exceeding $20,000 per month, and conduct A/B testing.
- Develop high-performing ad creatives using Canva, AI tools, and UGC.
- Monitor performance with Meta Ads Manager and Google Analytics.
Qualifications:
- 3+ years of hands-on experience managing Meta Ads or paid digital media campaigns.
- Strong analytical skills and experience with copywriting for paid advertising.
- Ability to manage multiple client accounts and collaborate with teams.
What Success Looks Like:
- Campaigns consistently achieve or exceed CPL and ROAS goals.
- Creative testing produces measurable improvements in performance.
- Reporting is accurate, transparent, and actionable.
Scale Army Careers
The organization is focused on delivering measurable lead generation results through performance marketing, data-driven optimization, and high-quality creative execution. They are a growing team that values proactive professionals who can take ownership of campaigns and collaborate across creative, analytics, and account management teams.