Senior Marketing Manager

Consideration Strategy & Business Influence:

• Autonomously drive long-range strategy for Upper Funnel Channels to grow new customers and influence annual planning cycles.
• Serve as the cross-functional bridge between brand vision and performance data.

Mastery of Upper Funnel Media:

• Demonstrate best-in-class expertise in Linear TV, OTT, CTV, Audio, and OOH channels.
• Manage agency relationships with high complexity and hold them accountable to performance benchmarks.
• Steward large-scale budgets with accuracy and attention to detail.

Measurement Science & Data Optimization:

• Work with Marketing Data Science to develop new metrics and measurement frameworks.
• Own interpretation and application of Media Mix Modeling and propose Geo-Uplift tests.
• Solve complex issues like signal loss in CTV or multi-channel attribution in privacy-first environments.

Automation & AI Integration:

• Identify and execute process efficiencies by automating marketing workflows.
• Architect scenarios for using AI tools to solve complex business problems.