Performance Strategist (Demand Gen) (Performance Marketing)

Accountabilities:

• Develop and execute demand generation strategies across full-funnel performance marketing programs, aligning campaigns with client growth objectives.
• Manage and optimize multi-channel campaigns across platforms such as Google Ads, Meta, YouTube, LinkedIn, TikTok, programmatic, and other digital channels.
• Analyze campaign performance, identify growth opportunities, and provide actionable recommendations based on data and business objectives.

Requirements:

• Proven experience planning, executing, and optimizing multi-channel performance marketing campaigns with significant monthly media budgets.
• Advanced analytical skills with experience using tools such as Google Sheets, Excel, Google Data Studio, Tableau, or other business intelligence platforms.
• Demonstrated ability to manage senior client relationships, lead strategic conversations, and communicate complex marketing concepts clearly.

Benefits:

• Competitive compensation package ranging from $83,000 to $100,000 CAD, with comprehensive health, dental, and paramedical coverage.
• Flexible remote-first work environment with adaptable working hours, paid vacation, and wellbeing time.
• Career development support, coaching opportunities, and professional growth resources, plus an inclusive workplace culture.