Senior Product Marketing Manager

How You'll Contribute:

• Own product positioning and messaging across Bolt.new, Bolt Cloud, and WebContainer API – making sure we’re differentiated against competitors in every touchpoint
• Lead product launches end-to-end using our tiered launch framework (Tier 1/2/3) – from feature briefing with engineering through launch day execution and post-launch measurement
• Build and maintain a competitive intelligence program – track what competitors are shipping, how they’re positioning, and where we can win

Qualifications:

• 5+ years in product marketing, with at least 2 years at a B2B SaaS or developer tools company
• You’ve owned product launches from strategy through execution and can show measurable impact
• Experience building sales enablement that sales teams actually use

Bonus Points:

• Experience at a PLG company where you had to market to both self-serve users and enterprise buyers simultaneously
• You’ve worked in AI, developer tools, no-code/low-code, or the “vibe coding” space
• Experience marketing a platform product (not just a single feature or SKU)