As a Growth Marketing Manager, you'll define the product narrative, shaping how Imply shows up in the market, and build integrated campaigns that generate pipeline. You'll partner closely with product, sales, and content teams to turn messaging into motion, crafting assets that resonate and executing programs that convert.
Responsibilities include translating Imply's message master into compelling product narratives, owning and updating key go-to-market assets, conducting customer, market, and competitive research and leading campaign planning and execution. You will track, analyze, and optimize campaign performance and collaborate with Ops to improve lead scoring and improve conversion, working closely with product, sales, business development, corporate marketing, growth/demand generation, and sales enablement to ensure alignment and execution.