Develop measurement frameworks for member engagement, conversion, and retention.
Monitor key marketplace economics and identify performance gaps.
Build dashboards and executive insights to drive business decisions.

Build subscription and retention intelligence:

Analyze acquisition, activation, churn, and lifetime value by cohort.
Diagnose drivers of subscription churn and partner with teams on interventions.
Design measurement for onboarding improvements and lifecycle communications.

Optimize offers, pricing, and promotions:

Build fact base for competitive offers and advise on design before launch.
Measure incremental impact of promotions using experiments and causal methods.
Translate findings into recommendations on which offers to scale or discontinue.

HealthEquity

HealthEquity empowers healthcare consumers to save and improve lives through health savings accounts and a managed affiliate marketplace. The company is a large, publicly traded organization with a culture of inclusion and innovation, committed to being an employer where everyone feels welcome.

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