Director, Product Marketing

Lead, mentor, and develop a team of three PMMs, providing guidance, removing roadblocks, and empowering them to take ownership of key initiatives. Serve as a key editor for direct reports and others at Carrot, ensuring clear, compelling, and strategic messaging across all Product Marketing deliverables. Own core product messaging, brand voice, top-of-funnel positioning and the handoff to cross-functional partners. Drive broader organizational efforts around culture, work, and values, fostering a high-performing and motivated team. Establish and track OKRs for the Product Marketing team, ensuring alignment with overall marketing and company goals. Lead cross-functional projects, working closely with Product, Sales, Customer Success, and other teams to drive adoption, retention, and revenue growth. Set and refine Carrot’s Product Marketing strategy on a bi-annual basis, in collaboration with relevant teams. Proactively share team accomplishments and key insights with leadership, championing the impact of Product Marketing across the company. Partner with leadership on annual and ad hoc headcount planning, advocating for necessary resources and securing budget. Champion change and innovation, gaining buy-in from stakeholders and building consensus across teams. Build strong relationships across departments, facilitating collaboration and proactively managing stakeholder expectations. Develop frameworks for cross-functional alignment, ensuring clear communication, shared goals, and streamlined decision-making. Contribute to Carrot’s broader marketing strategy, ensuring our Product Marketing approach stays competitive in domestic and international markets.