Lead Generation Manager

Responsibilities:

• Design and implement lead prospecting strategies.
• Research and identify potential leads through various channels.
• Qualify leads to determine their potential as customers.

Campaign Execution:

• Plan, execute and optimize end-to-end lead generation campaigns.
• Develop A/B testing strategies to improve reach-out approaches.
• Work closely with sales teams to ensure seamless handoff of qualified leads.

Requirements:

• 5+ years of experience in marketing with a B2B lead generation focus.
• Proficiency in CRM and marketing automation tools.
• Strong organizational, data analysis and time management skills.