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Role Overview:
- Own and deliver the marketing strategy for LEAP East to achieve commercial objectives and revenue targets.
- Drive online traffic, leads, and conversions, presenting results in regular updates.
Campaign Execution:
- Run SEO, PPC, and A/B testing across digital channels to optimise performance.
- Use Adobe Analytics, Google Analytics, and third-party platforms to spot issues and opportunities.
Leadership & Collaboration:
- Line manage digital marketers and provide guidance, feedback, and inspiration.
- Collaborate with agencies and internal stakeholders to develop cutting-edge campaigns and share insights.
Tahaluf
Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia, a joint venture of Informa PLC and Saudi entities. The company is bold and collaborative, creating record-breaking events like LEAP, Cityscape, Black Hat MEA, and CPHI Middle East.