Marketing Manager - 12 Months Fixed Term Contract

Campaign Management & Demand Generation:

• Plan, run, and optimise integrated lead and demand generation campaigns across Government and Social Housing sectors.
• Lead multi-channel campaigns across email, media, website, events, search, paid media and social.
• Use data to track and optimise MQL > SQL performance.

Digital and Website Performance:

• Own and deliver the website strategy to increase traffic, engagement and conversion.
• Improve user journeys and ensure content supports priority initiatives.
• Monitor and analyse website analytics using GA4 and Semrush to identify improvements.

Content and Thought Leadership:

• Develop compelling content that positions NEC as the supplier of choice for councils and housing organisations.
• Produce or work with external agencies on articles, blogs, case studies, sales enablement tools, whitepapers, guides, and campaign assets.
• Craft messaging for key initiatives, product propositions, and sector-wide challenges.