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What You'll Do:
- Plan and execute multi-channel demand gen campaigns across email, paid social, SEM, retargeting, and organic.
- Own pipeline targets and report on performance against revenue goals.
- Manage budget and track ROI, reallocating based on channel performance.
Content Ownership:
- Create blog posts, ebooks, landing pages, and nurture emails—this is the first dedicated content hire.
- Build a scalable content calendar and production workflow.
- Ensure all content reflects current positioning and messaging.
Collaboration:
- Partner with GTM Engineer on campaign automation and data needs.
- Collaborate with Event Marketing on webinar promotion and lead nurture.
- Work with Product Marketing and SDRs on lead handoff and MQL quality.
Qualifications:
- Bachelor's degree in Marketing or related field; 3–5 years in B2B demand gen.
- Hands-on experience with HubSpot and Salesforce.
- Strong writing and analytical skills; comfortable with ambiguity and experimentation.
EnableComp
EnableComp is a healthcare revenue cycle management company that helps hospitals recover billions in complex claims using AI-driven technology. With over 1,000 hospital clients and recognition as a top workplace, the company fosters a culture of integrity, teamwork, and professional growth.