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Campaign Management & Demand Generation:
- Plan, build, and optimize integrated demand generation campaigns across all channels.
- Manage campaign calendars, timelines, and deliverables from kickoff to performance review.
- Monitor results and recommend practical optimizations to improve engagement and pipeline.
Product Innovation & Go-to-Market:
- Support GTM plans for product launches and enhancements, coordinating communications across email, web, social, and sales enablement.
- Translate product information into clear campaign briefs and audience-appropriate messaging.
- Gather feedback to improve future product communications.
Content, Social & Customer Engagement:
- Develop and distribute campaign content including emails, landing pages, social posts, and customer stories.
- Manage organic social publishing and repurpose content across channels.
- Source user-generated content and coordinate customer testimonials and case studies.
Xplor
Xplor provides cloud-based technology solutions to help small and medium-sized businesses manage operations and payments. It serves over 130,000 businesses in 72+ countries, processing over $47 billion annually, with a culture focused on ownership, collaboration, and growth.