Senior Director of User Acquisition and Growth

Huckleberry

Remote regions

US

Salary range

$160,000–$200,000/yr

Benefits

Unlimited PTO

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About Huckleberry:

  • Huckleberry builds life-changing products for families, with over 5 million families using their app.
  • Real pediatric expertise, data science, AI, and behavioral science guide parents through their journey.

About the Role:

  • Lead user acquisition and growth for Huckleberry, reporting to VP of Brand Marketing.
  • Manage a multi-disciplinary team and serve as marketing principal in the Growth Pod.

Areas of Responsibility:

  • Define holistic growth strategy across paid and organic, owning unit economics and LTV:CAC.
  • Integrate with Product and Engineering to drive product-led acquisition and viral loops.
  • Oversee channel strategy for performance marketing, SEO, ASO, and affiliates.

Requirements:

  • 10+ years of growth experience in consumer subscription, with 4+ years in senior leadership.
  • Proven mastery in paid and organic acquisition, with analytical depth and startup DNA.

Huckleberry

Huckleberry builds life-changing products and experiences to help families unlock everyday magic. With over 5 million families, the company combines pediatric expertise, data science, and AI to support parents.

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