Own the day-to-day management and optimization of paid search and paid social campaigns. Help shape and evolve creative testing strategies across user acquisition (UA) channels. Analyze performance data to surface actionable insights and drive measurable improvements. Build and deliver reporting to cross-functional teams, including Growth, Product, Analytics, and Design. Design and execute A/B and incrementality tests to unlock stronger campaign performance. Support exploration into new UA channels and emerging ad formats. Partner closely with UA managers and directors to influence strategy and long-term planning.