Manage and improve our CRM (Salesforce) to support our Marketing, Sales, Success, and Support stakeholders and colleagues. Build and manage CRM dashboards, create supporting reporting, and generate ad hoc reports as needed. Analyze CRM data and generate impactful insights for the Go-To-Market (GTM), Finance, Product, and Leadership teams. Optimize our revenue funnels, identifying bottlenecks and implementing improvements to increase sales efficiency and productivity.