As the Lifecycle Marketing Manager you’ll work closely with our content marketing and product teams to rapidly test new messaging that reduces friction and prompts a greater percentage of our leads to take the next step. You’ll be responsible for developing and owning a lifecycle marketing roadmap. You will also be growing a deep knowledge of our audience.

This role involves leading CTV media buying efforts, optimizing CPMs, securing premium inventory, and negotiating Deal IDs and PMP agreements. The Senior Manager will develop data-driven media strategies to optimize CTV spend for website conversions and in-store sales and will also oversee budget allocation and pacing, ensuring alignment with spend and ROAS targets.