The VP of Demand, Digital and Experience Marketing leads the development and execution of strategies that drive customer interest and engagement through marketing channels and partnering with the rest of marketing and sales to progress opportunities through the buyer journey. This executive plays a critical role in driving the campaign planning and performance management for the marketing organization and collaborates closely with peers across marketing, sales, services, and revenue operations to align activities.

The Paid Search Director manages a team and elevates the department's search strategy, activation and thought-leadership. This individual understands how paid search plays into the broader media ecosystem. This leader sets the practice vision and inspires the team to drive growth, develop a roadmap, and facilitate growth.