Drive client success through strategic media buying, precision optimization, and data-driven forecasting. Lead the development of accurate, insight-driven forecasts, ensuring that every strategy is executed seamlessly to transform projections into tangible, scalable growth for our clients. Maintain clear and transparent communication about performance, strategy adjustments, and key optimizations. Thrive on challenges, are committed to delivering measurable results, and take great pride in giving it your all.
The Vice President of Paid Media will play a critical role in Highwire’s growing digital practice, leading the strategy, execution, and evolution of paid media programs across social, search, display, and emerging platforms. This is a high-impact leadership position ideal for a strategic, data-savvy media professional who thrives in a fast-paced, collaborative environment and wants to shape the future of integrated communications.
Reporting directly to the CMO/Co-founder, the User Acquisition Manager strategically manages several paid channels, with potential for team leadership. Responsibilities include campaign ownership, performance analysis, creative optimization, partnership management, automation, and tackling user growth challenges to scale from 30M to 100M users, optimizing CAC, ROAS, and LTV.