Lakeshore creates innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, they've grown into a global community with a thriving e-commerce business, multiple catalogs, over 50 stores, a national sales force, and international offices, and they continue to invest in a diverse, inquisitive team.
Own the paid acquisition strategy, roadmap, and budget across Meta, Google, and emerging channels, holding full accountability for CAC, ROAS, and revenue targets across B2C and B2I.
Lead and grow a team of paid media professionals, setting clear direction and building skills for scale.
Design and run a rigorous testing program across creative, audience, bid strategy, and landing pages, translating results into data-driven decisions.