Ro is a direct-to-patient healthcare company offering telehealth, labs, and pharmacy services through a vertically integrated platform. Since 2017, it has helped millions of patients across the US and is consistently recognized as a top workplace in health care, New York, and for women and parents.
Review advertising, website content, product pages, packaging, social media, and sales materials to ensure clinical and performance claims are accurate, substantiated, and compliant.
Evaluate supporting evidence (clinical studies, published literature, consumer research) to determine its strength for backing each claim.
Partner with Marketing, Legal, Regulatory, Clinical, and Product teams to provide clear guidance on claim wording, risk level, and additional substantiation.
Own and optimize Audio and YouTube campaigns across conditions, managing media plans, budgets, and performance against acquisition targets.
Build and grow Ro's endorser ecosystem by identifying high-potential talent and partnership opportunities across podcasts, YouTube, and the creator landscape.
Manage relationships with Audio and YouTube agencies and external partners, ensuring campaigns launch and operate effectively.