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About the Role:
- You'll own the marketing strategy and activation for assigned events and field marketing programs.
- You'll define how NIQ shows up and engages priority audiences before, during, and after each event.
What You'll Do:
- Develop event marketing plans that define target audiences, messaging, and commercial outcomes.
- Write invitation and follow-up communications, build emails and landing pages, and coordinate digital promotion.
- Deliver on-site activations and execute post-event campaigns with timely follow-up.
What You'll Bring:
- Bachelor's degree and 3+ years of B2B marketing experience in event or field marketing.
- Strong writing skills and hands-on experience with email and marketing automation platforms.
- Ability to interpret performance data and partner with Sales on outreach.
Additional Information:
- This role is remote for candidates based in the US with ~25% travel.
- Anticipated base compensation range is $69,800 to $88,665.
- Benefits include flexible working, comprehensive health insurance, parental leave, and more.
NIQ
NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. As an Advent International portfolio company with operations in 100+ markets, NIQ combines with GfK to offer a holistic retail read and comprehensive consumer insights, fostering an inclusive workplace.