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Strategy and Ownership:
- Develop the annual events portfolio strategy, deciding which conferences to attend and at what investment level.
- Manage the events budget, including recommendations for spend allocation across the year.
- Lead the design and execution of owned events such as customer advisory boards.
Execution and Collaboration:
- Run event logistics end-to-end, including booth management, staffing, and on-site presence.
- Partner with Growth Marketing, Sales, and Account Management to ensure leads are captured and followed up effectively.
- Manage external vendors for asset storage, shipping, and lead capture tools.
Measurement and Impact:
- Own lead capture, ROI tracking, and attribution to close the gap between event spend and pipeline visibility.
- Support Sales and Account Management with merchandise and collateral for key accounts.
- Drive continuous improvement through data analysis and technology tools.
Parachute Health
Parachute Health is transforming post-acute care as the leading digital ordering platform for medical equipment and supplies. Since launching, we've connected over 300,000 clinicians and 3,000 supplier locations across all 50 states, helping over 15 million patients, and we maintain a remote-first culture.