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Responsibilities:
- Lead full strategy, setup, and daily execution across Meta and Snapchat tailored to GCC consumers.
- Develop and execute weekly/monthly scaling plans, balancing horizontal and vertical approaches.
- Proactively manage ad fatigue through rotation, refresh, and performance monitoring.
Creative Testing:
- Design and implement a structured creative testing framework covering angles, hooks and formats.
- Analyze performance data to deliver precise, actionable creative briefs to our in-house video editor.
- Maintain a live content pipeline, testing calendar, and iteration backlog.
Launch Roadmap:
- Build and own a comprehensive 60-day launch roadmap, including phased budget ramps and KPI milestones.
- Ensure full tracking readiness and account hygiene before go-live.
- Document the entire process into a repeatable launch playbook.
Our Client
Our client is a Dubai-based, fast-growing direct-to-consumer (DTC) beauty company dedicated to empowering women in the GCC and Middle East with premium, confidence-boosting hair solutions. They specialize in high-quality, natural hair products through their flagship brand—the region's pioneering Arabic online store for 100% Remy human hair extensions, wigs, clip-ins, tape-ins, aftercare, and professional salon training.