Integrated Campaign Manager, Higher Education

Role Overview:

• You will own demand generation strategy and campaign execution for the Higher Education vertical, focusing on new-logo growth, renewal defense, and LMS ecosystem positioning.
• You’ll collaborate cross-functionally with Product Marketing, SDR, Events, and Marketing Operations to bring campaigns to market and measure impact.

Key Responsibilities:

• Plan, launch, optimize, and report on integrated campaigns across email, webinars, paid media, and digital channels.
• Build and manage campaigns in HubSpot, including segmentation, workflows, and reporting setup, while coordinating with agency partners.
• Own the campaign scorecard for the vertical, tracking sourced and influenced pipeline, MQL-to-SQO conversion, win-rate impact, and channel efficiency.

Qualifications:

• 5+ years in campaign or demand generation roles at a B2B SaaS company with direct ownership of a market segment.
• Hands-on experience with HubSpot, Salesforce, and using AI tools for research and drafting.
• Strong project management skills and ability to present campaign performance data to stakeholders outside marketing.