Senior Partner Marketing Manager

Actian is seeking a Senior Partner Marketing Manager to lead and execute demand generation programs through our ecosystem of technology and channel partners. This role is responsible for developing and executing partner marketing strategies that generate pipeline, drive joint value with partners, and accelerate revenue through co-branded campaigns and go-to-market programs. You will work cross-functionally with product marketing, sales, alliances, and partner managers to develop campaigns, offers, and events that highlight our joint solutions and create compelling reasons for customers to engage. Key Responsibilities: Own the partner demand generation strategy – work with product & field marketing and partner managers to design and execute integrated marketing plans with technology and channel partners that drive pipeline and revenue. Develop joint go-to-market programs – collaborate with partners on campaign planning, messaging, content creation, and activation aligned to shared business goals. Lead co-branding initiatives – ensure a consistent, compelling message across partner-facing assets including solution briefs, landing pages, webinars, and events. Activate partner campaigns – manage execution of joint webinars, digital campaigns, ABM programs, and field events in collaboration with partners. Partner sales enablement – work with Product Marketing and Alliances to develop and distribute co-branded playbooks, training materials, and sales tools to support joint selling motions. Partner Portal – own marketing content, campaign and enablement updates within the partner portal.