Performance Marketing Specialist

As Performance Marketing Specialist, specializing in media buying, you'll be responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role requires a strategic thinker with a strong analytical mindset, capable of turning data insights into actionable strategies. The ideal candidate will have a track record of managing successful media buying campaigns, with a deep understanding of the digital advertising landscape. You'll work closely with cross-functional teams to ensure campaigns align with business objectives and deliver measurable results. Own end-to-end campaign management, including digital prospecting, remarketing, and acquisition efforts. You will also implement incrementality testing to distinguish real performance uplift vs. cannibalization. This role includes driving CLTV (Customer Lifetime Value) improvements through strategic retention-focused marketing.