VP, Product Marketing

As a VP, Product Marketing at Coupa, you will be instrumental in shaping our market presence and driving growth and product success. Define and Evangelize Value by deeply understanding key personas, use cases, and value drivers to craft compelling product positioning and messaging that resonates with procurement and finance. You'll be a key evangelist, delivering impactful presentations at live and virtual events that inspire customers and prospects. Empower and Inspire Sales and Customer Success: Develop and manage a comprehensive suite of sales collateral and enablement materials. Deliver enablement programs in collaboration with the Enablement team to equip our sales and customer success teams to effectively communicate the value of Coupa's offerings. Drive Strategic Growth and product success by driving revenue growth, build pipeline, and increase adoption/retention by influencing product roadmap and driving GTM motions/campaigns with insightful market and competitive intelligence to inform strategic decision-making.  Cultivate Customer Relationships by engaging directly with customers and prospects in the field to support deals, early access programs, gather critical market insights, and identify ideal customers for compelling references, case studies, and champions. Influence Category Leadership Positioning via Analyst Relations: Lead analyst briefing messaging and content development in collaboration with the AR team and Product to strategize how Coupa can maintain and/or attain category leadership position.