Director, DTC Growth and Web Experience

About the Team:

• The eCommerce team inside Journey Marketing is a mix of merchandisers, marketers, data folks, and designers.
• They focus on turning every member touchpoint into long-term loyalty and lasting relationships.

About the Job:

• The Director, DTC Growth & Web Experience will implement the global eCommerce strategy to unlock next-phase growth.
• This role owns the global DTC site roadmap, end-to-end conversion strategy, and experimentation/personalization programs.
• The ideal candidate sets new standards, executes flawlessly, and operates with urgency to build a high-performing web experience.

What You’ll Do:

• Develop and implement Life360's global eCommerce strategy across eCommerce and digital channels.
• Build and champion the DTC experience roadmap, grounding prioritization in consumer insights and data.
• Lead the global experimentation program and build the personalization strategy to improve CVR and engagement.

What We’re Looking For:

• 8+ years of eCommerce experience at a fast-paced consumer brand, with at least 3 years in senior leadership.
• Proven track record running a high-velocity experimentation program with direct ownership of CVR improvement.
• Strong analytical foundation and deep experience owning the end-to-end customer journey on a DTC web property.