Lead eCommerce Analyst

Responsibilities:

• Define and lead DTC eCommerce data strategy, aligning digital analytics with growth, customer acquisition, and revenue objectives.
• Shape customer lifecycle strategy through cohort analysis, segmentation, and personalization across acquisition, conversion and retention.
• Develop forecasting and predictive models to support demand planning, inventory strategy and revenue growth.

Qualifications:

• Minimum of eight years of experience in web analytics, specializing in strategy development and implementation.
• Advanced skills in the use of various web analytics tools, including Google Analytics 360, GA4, Adobe Analytics, and HotJar.
• Extensive skills in creating and delivering regular and ad-hoc reports and dashboards using tools like Microsoft Excel, Looker Studio, and Power BI.

Additional Total Rewards:

• Otter Products offers a robust benefits package to eligible employees including medical, dental, vision, basic life, voluntary life, long-term and short-term disability.
• Additionally, for eligible employees, they offer accrued paid time off based on seniority, volunteer time off, parental leave, bereavement leave, company holidays, and years of service awards.
• This position is eligible for the Profit Sharing Program.