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Key Responsibilities:
- Define DTC eCommerce data strategy and align with growth and revenue objectives.
- Develop advanced marketing frameworks like MMM and MTA to optimize marketplace performance.
- Oversee end-to-end DTC funnel performance and manage digital experimentation.
Qualifications:
- Minimum eight years of experience in web analytics with strategy development.
- Advanced skills in Google Analytics 360, GA4, Adobe Analytics, and HotJar.
- Highly advanced skills in tag management and integration.
Total Rewards:
- Medical, dental, vision, and 401(k) retirement plan.
- Profit sharing program and variable incentive opportunities.
- Paid time off, parental leave, and volunteer time off.
Otter Products
Otter Products is a global technology leader that protects what’s important through its OtterBox and OtterCares brands. Founded in a garage in 1998, the company drives growth through innovation and philanthropy, with a strong commitment to community and education via the OtterCares Foundation.