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$156,000–$231,000/yr
US Canada Unlimited PTO

  • Develop and implement Life360's global eCommerce strategy across digital channels, balancing revenue, MAU, and LTV goals.
  • Lead the global experimentation program, defining A/B testing standards and maintaining a live test backlog across all web surfaces.
  • Analyze website performance and digital sales metrics to identify conversion drop-off and drive solutions in partnership with Digital Product.

ECommerce Experimentation Analytics Cross-functional Leadership Personalization

20 jobs similar to Director, DTC Growth and Web Experience

Jobs ranked by similarity.

$143,000–$169,000/yr
United States 4w PTO

  • Own the upper-funnel global DTC experience across homepage, category pages, and campaigns to drive conversion and revenue.
  • Define and execute a product roadmap balancing customer experiences with measurable impact on conversion, AOV, and revenue.
  • Lead a rigorous experimentation program, translating learnings into roadmap priorities and iterative improvements.

Oura empowers people to own their inner potential through award-winning products that provide insights into readiness, activity, and sleep quality. The company has helped millions of people understand and improve their health, fostering a collaborative culture focused on employee well-being.

$126,400–$126,400/yr
US

  • Spearhead eCommerce analytics strategy, including forecasting, predictive modeling, and customer journey optimization.
  • Drive profitable growth by linking marketing spend and customer behavior to LTV, margin, and retention.
  • Oversee A/B testing, tag management, and executive dashboards to enhance online performance.

Otter Products is a global technology leader that protects what’s important through its OtterBox and OtterCares brands. Founded in a garage in 1998, the company drives growth through innovation and philanthropy, with a strong commitment to community and education via the OtterCares Foundation.

$150,000–$180,000/yr
US

  • Lead Zoomget's Growth Marketing function across paid advertising, content, catalog, branding, and channel growth.
  • Develop and execute omnichannel growth strategies across B2B, B2C, marketplace, and eCommerce channels.
  • Assess and improve the Marketing organization to build a higher-performing team with scalable processes and accountability.

Zoomget is a leading international seller of superior quality disposable gloves and safety products. As a fast-growing private company recognized by Inc 5000, we embrace a culture of integrity and core values like Create Action, Build Trust, and Stronger Together.

$120,000–$150,000/yr
US

  • Lead the execution of DTC eCommerce analytics strategy to drive profitable growth.
  • Manage and develop a high-performing analytics team, fostering a data-driven culture.
  • Partner with leadership to translate complex data into actionable insights for digital investments.

Otter Products protects what’s important through its industry-leading brands OtterBox and OtterCares. As a global technology leader, the company fosters a culture of innovation, sense of purpose, and philanthropy.

US

  • Lead the end-to-end web strategy for major product, portfolio, and feature launches, establishing vision, success metrics, and measurable business outcomes.
  • Translate customer behavior and website-performance data into recommendations for product roadmaps, positioning, naming, and investment decisions.
  • Serve as the strategy hub across content, design, engineering, analytics, SEO, ecommerce, and experimentation, creating a unified roadmap and championing accessible, high-performing experiences.

Blueprint is a technology solutions firm headquartered in Bellevue, Washington, with a strong presence across the United States. They help organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams, and their people are bold, smart, agile, and fun.

$225,000–$250,000/yr
Global

  • Own end-to-end site strategy and roadmap across a multi-brand Shopify environment covering four stores.
  • Lead and develop a cross-functional team spanning ecommerce, engineering, design, and CRO.
  • Drive conversion rate through disciplined testing grounded in data and customer insight.

Grüns provides comprehensive nutrition through convenient gummies made from 60 whole-food ingredients. As a fast-growing leader in the supplement space with four brands, they maintain a fully remote, high-trust culture with biannual off-sites.

$110,000–$140,000/yr
US Unlimited PTO

  • Own the commercial performance of two growth brands, including revenue, margin, sales mix, and attach rate.
  • Define and execute merchandising and assortment strategy to ensure the right products at the right price points.
  • Partner with Growth & Marketing and Product to design and execute a rigorous experimentation roadmap.

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries, one of the most recognized home brands in the world. We're a fast-moving, highly collaborative team operating at a transformational moment, shaping how people discover and buy home furnishings online.

US

  • Lead global website strategy to drive pipeline creation, accelerate buyer journeys, and deliver measurable business outcomes.
  • Own website performance metrics, including traffic quality, conversion, and engagement, with continuous optimization through testing, personalization, and SEO.
  • Partner across marketing, sales, and product teams to align digital experience strategy with brand, revenue goals, and go-to-market priorities.

Hyland is a pioneer of the Content Innovation Cloud, delivering enterprise intelligence and automation to organizations worldwide. With nearly 4,000 employees and a culture of inclusivity and innovation, Hyland is trusted by thousands including many Fortune 100 companies.

$156,000–$231,000/yr
US

  • Own End-to-End Product GTM Strategy and Execution.
  • Influence the Ads Product Roadmap.
  • Build Verticalized, Outcomes-Oriented Solutions.

Life360 provides location sharing, safe driver reports, and crash detection to keep families connected. With over 500 remote-first employees and 97.8 million monthly active users, the company fosters a culture of innovation and family focus.

US

  • Own the end-to-end product roadmap for the PeopleFinders ecommerce platform, prioritizing initiatives that increase customer acquisition, conversion, retention, monetization, and lifetime value.
  • Lead continuous experimentation across search experiences, onboarding, upsell opportunities, AI experiences, and customer lifecycle initiatives.
  • Partner with Engineering, UX, Marketing, Customer Success, Compliance, and Project Management to deliver high-impact product releases.

PeopleFinders is a leading consumer information platform that empowers millions of customers to locate, verify, and better understand people and businesses through industry-leading data assets and AI-powered experiences. The company has become one of the largest owners of public records data in the country, distributing products over a vast network of websites.

US Unlimited PTO

  • Own the conversion funnel from first site visit through first box, running high-velocity A/B tests and landing page experiments to drive sustainable new-customer growth.
  • Partner with marketing and engineering on attribution, MarTech tooling, and commerce evolution as we grow beyond subscription.
  • Take end-to-end ownership of CRO, MarTech tooling, and e-commerce purchase paths, while scoping and driving high-priority platform work.

Smalls is a premium DTC cat food and cat lifestyle brand that makes fresh, human-grade food for cats. They have a lean team with a data-driven culture and a 4-day work week, and they treat their people like people.

Global

  • Conduct quantitative and qualitative user research to identify conversion bottlenecks.
  • Translate insights into prioritized test roadmaps using ICE/PIE frameworks.
  • Manage end-to-end A/B tests, analyze results, and present business impact.

Social Scout is a performance-driven agency helping DTC eCommerce brands maximize revenue through lifecycle marketing and web optimization. With over 500 brand partnerships, they are a fast-growing, supportive team.

$120,000–$145,000/yr
US

  • Lead the operationalization and growth of a fast-scaling consumer brand by transforming strategic vision into measurable customer impact.
  • Build scalable brand systems, strengthening storytelling frameworks, and ensuring consistency across every customer touchpoint.
  • Work at the intersection of brand strategy, growth, creative, and customer insights to drive conversion, retention, and long-term loyalty.

The partner company is a fast-scaling consumer brand in the DTC eCommerce space. They have a collaborative, low-ego culture focused on innovation, accountability, and continuous improvement.

$130,000–$145,000/yr
US Unlimited PTO

  • Set strategic direction for lifecycle marketing programs (email, SMS, Direct Mail) to drive new customer acquisition.
  • Lead a high-performing team, manage external agencies, and interface with senior stakeholders to translate channel performance into business decisions.
  • Own the full tech stack (Klaviyo, Segment) and experimentation culture to optimize acquisition outcomes.

Nutrafol is a pioneer in hair wellness, creating clinically tested products for hair growth that target key root causes of hair thinning. The company is a high-growth, remote-first organization with a culture focused on individuality, innovation, and continuous improvement.

$190,000–$220,000/yr
US East Coast

  • Own the full customer lifecycle from onboarding to expansion, designing experiments and data-driven interventions to drive adoption, retention, and expansion.
  • Use Pendo's own analytics to identify user behavior, drop-off points, and effective interventions, and execute cross-channel experiments across in-app guides, email, and NPS.
  • Lead a team of Adoption Managers and the Center of Excellence/Product Operations function, setting direction and coaching while staying close to the work.

Pendo is a software company founded by former product managers to improve society's experience with software. It is a fast-growing startup backed by top-tier investors like Battery Ventures and Salesforce Ventures, with a culture centered on bias to act and continuous improvement.

Colombia

  • Lead strategic CRO initiatives for a portfolio of clients, driving revenue growth through data analysis, experimentation, and optimization.
  • Manage and mentor a pod of account managers, developers, and designers to ensure cohesive collaboration and high-performance client service.
  • Utilize proprietary technology and cross-channel marketing expertise to deliver measurable improvements in conversion rates and client satisfaction.

Power Digital is a tech-enabled growth firm at the intersection of marketing, consulting, and data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. As a people-first firm with a diverse team of consultative marketers, creatives, analysts, and technologists, they manage billions in media and are committed to a scalable culture and relentless growth.

North America Unlimited PTO

  • Own conversion optimization and content gating strategy across ServiceNow.com to drive full-funnel growth.
  • Lead experimentation and personalization efforts using AI and testing methodologies to improve lead generation and user experience.
  • Collaborate with cross-functional teams including Demand Generation, Product Marketing, and Customer Marketing to align web experiences with business goals.

ServiceNow is a global market leader providing AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. With a culture of innovation and flexibility, the company offers a distributed work environment and focuses on making the world work better for everyone.

$170,000–$190,000/yr
Global

  • Oversee the overall strategy for web and related digital properties, including vision and key KPIs.
  • Collaborate cross-functionally with internal leaders across sales, product, support, and engineering teams.
  • Manage multiple creative, web, and digital agencies while driving web strategies for campaigns and launches.

Jitterbit is a leading data, application, and process workflow automation solution that integrates critical business processes for enterprises of all sizes. They are a growing leader in the iPaaS tech space with a flexible, remote-friendly culture.

$90,000–$120,000/yr
US

  • Own the website end-to-end, including experience, performance, and conversion rate optimization.
  • Run a disciplined experimentation program with A/B and multivariate tests across landing pages and flows.
  • Optimize discoverability for search and AI through structure, metadata, and content hierarchy.

PerfectServe is a leading provider of clinical communication and physician scheduling solutions in the health IT space. With 400+ employees and 30,000+ customers, they are recognized for innovation and have received 11 Best in KLAS awards over the past 9 years.

$189,700–$275,000/yr
US UK

  • Develop and execute global eCommerce go-to-market strategies to drive revenue growth and EBITDA improvement.
  • Lead and manage a high-performing global sales organization, including recruitment, training, and performance management.
  • Serve as senior global leader on major client engagements and RFI/RFP processes, identifying whitespace and expansion opportunities.

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior. It operates in 100+ markets, covering over 90% of the world's population, and fosters a flexible, inclusive culture.